Innovative AC & DC Charging Solutions on Display at Booth A1010, COEX Convention & Exhibition Center, Seoul
Introduction: A Global Stage for Battery and EV Technology
From March 5 to March 7, 2025, the heart of Seoul’s Gangnam District will once again become the global epicenter of energy storage and electric vehicle (EV) infrastructure. The COEX Convention & Exhibition Center, located at 513 Yeongdong-daero, will host INTERBATTERY 2025 – Korea’s largest and most influential exhibition dedicated to advanced battery technologies, energy storage systems (ESS), and EV charging solutions. As the world accelerates toward carbon neutrality, INTERBATTERY has evolved into a must-attend event for manufacturers, engineers, policymakers, and investors seeking cutting-edge technologies that define the next generation of e-mobility.
Among the distinguished exhibitors at this year’s fair, Shanghai MIDA EV POWER CO., LTD stands out as a leading innovator in electric vehicle power supply equipment. With a strong track record in research, development, and manufacturing of high-reliability charging solutions, MIDA EV Power will be showcasing its latest portfolio of AC and DC chargers at Booth Number A1010. The company’s participation underscores its commitment to the Korean and global markets, offering advanced, safe, and user-friendly charging infrastructure that bridges the gap between today’s EV adoption and tomorrow’s fully electrified transportation ecosystem.
This article provides an in-depth look at Shanghai MIDA EV POWER CO., LTD, its technological philosophy, and the specific AC and DC charging products that will be featured at INTERBATTERY 2025. Readers will gain a comprehensive understanding of how MIDA’s solutions address real-world challenges – from residential overnight charging to ultra-fast highway replenishment – while complying with international standards and smart grid integration.
Company Profile: Shanghai MIDA EV POWER CO., LTD
Founded with the vision of “powering every electric mile with intelligence and safety,” Shanghai MIDA EV POWER CO., LTD has rapidly emerged as a trusted supplier in the EV charging industry. Headquartered in Shanghai’s high-tech manufacturing zone, the company leverages China’s robust supply chain and engineering talent to produce a full spectrum of EV charging stations, ranging from compact 3.5 kW AC chargers for home garages to high-power 360 kW DC fast chargers for commercial fleets and public stations.
- Core Strengths of MIDA EV Power:
- R&D Excellence: A dedicated team of engineers specializing in power electronics, thermal management, and intelligent communication protocols (OCPP, Modbus, etc.).
- Certifications & Compliance: All products meet or exceed CE, TÜV, RoHS, and UL standards, ensuring safety and interoperability in global markets, including Europe, Southeast Asia, and the Americas.
- Smart Connectivity: Cloud-based backend management system enabling remote monitoring, dynamic load balancing, RFID/user authentication, and seamless integration with existing charging networks.
- Customization Capabilities: Tailored solutions for different regional requirements – from 110V AC in North America to 400V three-phase AC in Europe, and GB/T, CCS, CHAdeMO, or NACS connectors.
At INTERBATTERY 2025, MIDA EV Power will emphasize its dual commitment: providing reliable, cost-effective AC chargers for mass deployment and high-efficiency DC chargers for speed and fleet operations. The following sections detail the featured products.
Product Showcase – AC Charging Solutions
Alternating current (AC) chargers remain the backbone of daily EV charging, especially for residential complexes, office parking lots, and retail destinations. They offer a perfect balance of installation cost, grid friendliness, and long battery life (due to lower charging stress). Shanghai MIDA EV POWER CO., LTD has developed a new generation of AC charging stations that combine aesthetics, durability, and intelligence.
1. MIDA Home+ Series – Smart Level 2 AC Charger (7.4 kW / 11 kW / 22 kW)
- Target Application: Single-family homes, apartment building parking spaces, corporate carparks.
- Key Features:
- Power Options: Configurable 7.4 kW (single-phase, 32A), 11 kW (three-phase, 16A), and 22 kW (three-phase, 32A). Suitable for all passenger EVs.
- User Interface: 4.3-inch color touchscreen + LED light ring indicating charging status (standby, charging, charged, fault). Ambient temperature range: -30°C to +50°C.
- Connectivity: Built-in 4G/Wi-Fi/Bluetooth. OCPP 1.6J (upgradable to 2.0.1) for remote management, billing integration, and smart charging scheduling.
- Safety: IP65 weatherproof rating (dust-tight and protected against low-pressure jets of water), IK10 impact resistance, Type B RCD (residual current device) for DC leakage protection.
- Advanced Functions: RFID card/mobile app authentication, dynamic load balancing (to prevent household grid overload), solar-ready input for photovoltaic self-consumption optimization.
- Cable Management: Optional integrated cable holder with 5-meter Type 2 cable (fixed) or socket version (IEC 62196-2).
Why It Matters for INTERBATTERY 2025 Attendees:
The MIDA Home+ Series addresses a critical barrier to EV adoption – “charging anxiety at home.” Apartment dwellers in densely populated cities like Seoul can now install a shared AC charging station with user billing and access control. The smart scheduling allows charging during off-peak electricity tariff hours, reducing operational costs for building managers.
2. MIDA City+ Series – Commercial AC Charger (22 kW Dual Gun)
Target Application: Retail parking lots, curbside charging, hotel valet parking, fleet depots (for overnight charging of vans/trucks with on-board chargers up to 22 kW).
Key Features:
- Dual Output: Two Type 2 (or optional NACS/GB/T) sockets, capable of simultaneous charging with dynamic power distribution (e.g., 11+11 kW or 22+0 kW). Total power remains 22 kW.
- Durability: Aluminum alloy housing with anti-UV coating. IP65 / IK10 rated. Integrated thermal management – fanless design for silent operation in urban environments.
- Backend Integration: MIDA Cloud platform or third-party CSMS (OCPP). Features include: load balancing across up to 50 units, occupancy reservation via mobile app, and revenue-grade metering (MID/PTB certified for billing).
- User Experience: 7-inch full LCD touchscreen that displays pricing, QR code for payments (credit card, KakaoPay, Alipay), and real-time energy consumption. LED tower for visual status from a distance.
- Security: E-stop button, surge protection (Type 2 SPD), and door tamper alarm.
Exhibition Highlight:
At Booth A1010, MIDA will demonstrate a live cluster of two City+ units communicating via OCPP to a local charging management system. Visitors can use a test RFID card to simulate start/stop and view aggregated energy data on a dashboard. This showcases how property owners can monetize parking spaces while contributing to EV infrastructure.
Product Showcase – DC Fast Charging Solutions
While AC chargers are perfect for extended parking durations, DC fast chargers are indispensable for highway corridors, urban fast-charging hubs, and commercial electric fleets (taxis, delivery vans, e-buses). Shanghai MIDA EV POWER CO., LTD has invested heavily in high-efficiency power modules and liquid-cooled cable technology to deliver industry-leading uptime and low total cost of ownership.
1. MIDA Flash+ Series – Compact DC Wallbox (30 kW / 40 kW / 60 kW)
Target Application: Small urban charging stations, car dealerships, supermarket parking lots, and light commercial fleets.
Key Features:
- Power Output: 30 kW, 40 kW, or 60 kW continuous. Output voltage range: 150V–1000V (covering 400V and 800V battery architectures).
- Connectors: CCS2 (Europe/International) or CCS1 (North America/Korea) + CHAdeMO optional. Simultaneous charging capability? This model offers single output standard; optional dual-cable with power-sharing (e.g., 30+30 kW max 60 kW total).
- Efficiency: Peak efficiency >96% (wide bandgap GaN/SiC technology). Low standby consumption (<30W).
- User Interface: 10.1-inch industrial touchscreen, resistant to sunlight readability. Multiple payment options: app, credit card reader, RFID.
- Installation Flexibility: Wall-mounted or pedestal-mounted. IP54 (suitable for outdoor covered areas). Ambient temperature -25°C to +50°C, derating above 45°C.
- Smart Features: Automatic firmware updates via cellular network, remote diagnostics, and CCS Plug & Charge (ISO 15118) capability for seamless authentication.
Value Proposition:
The compact DC wallbox fills the gap between slow AC and large-scale DC towers. For a Korean convenience store chain aiming to add fast charging for customers, a 60 kW MIDA Flash+ can add around 100 km of range in 15–20 minutes for a typical passenger EV – an ideal “grocery stop” charge.
2. MIDA Storm+ Series – High-Power DC Fast Charger (120 kW / 180 kW / 240 kW / 360 kW)
- Target Application: Highway service stations, dedicated EV charging plazas, electric bus depots, and heavy-duty truck charging.
- Key Features:
- Modular Architecture: Up to 6 power modules of 60 kW each (hot-swappable design). Scalable from 120 kW to 360 kW in one cabinet. Output voltage 150V–1000V (extendable to 1500V for next-gen truck batteries).
- Liquid-Cooled Cables (optional): For 360 kW units, liquid-cooled CCS2 cables allow continuous 500A current, enabling ultra-fast charging for EVs with 800V systems (e.g., Hyundai Ioniq 6, Kia EV6, Porsche Taycan) – adding over 300 km range in just 10 minutes.
- Dual Gun Simultaneous Charging: Two guns can share total power dynamically. Example: 360 kW cabinet – when two cars connect, system allocates 180 kW each; if only one car, it receives full 360 kW (provided vehicle can accept). Also supports “power booster” mode where both guns go to same vehicle for >500 kW? (Consult MIDA engineers at booth).
- Grid Support Functions: V2G (Vehicle-to-Grid) ready via CCS bidirectional support, enabling energy arbitrage and grid stabilization. Also includes reactive power compensation.
- Operational Reliability: Industrial-grade components with mean time between failures (MTBF) > 50,000 hours. Integrated surge protection (Class B+C), emergency stop button, and automatic cable retraction system (for heavy cables).
- Connectivity & Payment: Dual 4G routers for failover, Ethernet port, OCPP 2.0.1 fully implemented. Supports multiple authentication methods (Plug & Charge, RFID, license plate recognition via optional camera).
Live Demonstration at INTERBATTERY 2025:
MIDA will bring a reduced-scale 120 kW Storm+ unit to Booth A1010. Engineers will perform a simulated charging cycle using a test EV battery emulator, showing real-time voltage/current curves on the screen. Visitors can experience the intuitive interface – selecting language (Korean, English, Chinese), checking charging history, and receiving an e-receipt.
3. MIDA Fleet Hub – Integrated DC Charging Management for Electric Buses & Trucks
Target Application: Fleet depots requiring centralized management, time-of-use scheduling, and driver reporting.
Key Features:
- Up to 10 units of MIDA Storm+ (total 3.6 MW) controlled via a single master controller.
- Scheduling Algorithm: Automatically prioritizes vehicles with lowest state of charge and earliest departure time, while respecting grid capacity limits (max demand capping).
- Driver Interface: Mobile app showing charging progress, estimated completion, and idle fees.
- Reporting: Automated energy usage reports (kWh per vehicle, cost per route, CO₂ saved) exportable to fleet management software.
This system is of particular interest to Korean municipal bus companies transitioning to electric fleets, as well as logistics giants like Coupang or CJ Logistics.
Technical Innovations That Set MIDA Apart
Beyond the hardware specifications, Shanghai MIDA EV POWER CO., LTD has integrated several proprietary technologies that enhance reliability, safety, and user experience:
- Adaptive Power Management (APM):
MIDA AC and DC chargers continuously monitor grid voltage, frequency, and local transformer load. If an overload is detected (e.g., during peak household usage), the charger automatically reduces output current by 10–50% until conditions stabilize. This prevents nuisance breaker tripping and supports higher charger penetration without costly grid upgrades. - Thermal Imaging Self-Diagnosis (DC chargers):
Infrared sensors inside the power module bay detect any abnormal hotspots (e.g., loose terminal or failing capacitor). The system sends an alert to the operator and, if temperature exceeds a threshold, gracefully shuts down that module while keeping others operational. This predictive maintenance feature reduces downtime. - Cross-Protocol Interoperability:
All MIDA chargers support automatic negotiation among IEC 61851, DIN SPEC 70121, ISO 15118, and CHAdeMO 2.0. For the Korean market, special attention is given to compatibility with KEA (Korea Electrical Association) communication profiles and existing charging cards (e.g., Environment-friendly Vehicle Charging Card). - Cybersecurity by Design:
With increasing network attacks on charging infrastructure, MIDA has implemented secure boot, encrypted firmware updates (TLS 1.3), and role-based access control (RBAC) for backend users. The chargers also feature a hardware “kill switch” that physically disconnects grid input if unauthorized physical access is detected.
Why INTERBATTERY 2025 Matters for MIDA and the Korean Market
South Korea is one of the world’s most dynamic EV markets. According to the Ministry of Environment, as of early 2025, over 2 million EVs are on Korean roads, with a government target of 4.5 million by 2030. Yet the public charging infrastructure remains uneven – while fast chargers are relatively abundant in metropolitan areas, rural regions and apartment complexes often suffer from insufficient AC chargers.
Shanghai MIDA EV POWER CO., LTD sees a strategic opportunity to partner with Korean charging network operators (e.g., Hyundai KEFICO, SK Signet, Everon), real estate developers, and local governments. The company offers several unique advantages:
- Cost-Competitive Manufacturing:
Leveraging Shanghai’s supply chain, MIDA can deliver AC chargers at 20–30% lower cost than comparable Korean-made units, without sacrificing quality. - Rapid Customization:
For Korean standards (230V single-phase, 400V three-phase, 50Hz), MIDA already has certified models. Additional requirements such as Korean-language screen, local payment gateway (KakaoPay), and KES (Korea Electric Safety) certification are in progress – samples available for testing at the exhibition. - After-Sales Support:
A dedicated Korean service partner (to be announced during the show) will provide spare parts, field maintenance, and call center support within 24 hours.
Thus, MIDA’s presence at INTERBATTERY 2025 is not merely a product showcase – it is a launchpad for long-term collaboration with Korean entities seeking high-quality, affordable charging solutions.
Case Study: MIDA AC+DC Deployment in Urban Shanghai (For Reference)
To give visitors concrete confidence, MIDA will present a case study from its home market. In 2024, the company supplied 300 AC Home+ chargers and 20 DC Flash+ 60 kW units to a new residential-commercial complex in Pudong, Shanghai. The results:
- Resident Satisfaction:
94% said the AC chargers were easy to use and reliable after 6 months. - Utilization of DC chargers:
Average 8 sessions per day (each 25 minutes), generating monthly revenue of $4,800 for the property manager. - Grid Impact:
Load balancing prevented two transformer upgrades, saving $150,000 in construction costs. - Maintenance Record:
Only one hardware failure (a cooling fan), replaced within 4 hours via hot-swap.
This real-world evidence demonstrates MIDA’s ability to deliver at scale – a message that resonates with INTERBATTERY attendees facing similar operational challenges.
Interactive Plans at Booth A1010
Visitors to Booth A1010 can expect more than static displays. Shanghai MIDA EV POWER CO., LTD has planned the following activities:
- Live Charging Demo:
|Use a MIDA smart phone app to start a charge on a City+ AC charger connected to a battery simulator. Receive a real-time energy report. - Technical Seminars (30 minutes each, repeated every 4 hours):
Topic 1: “Choosing the Right AC Charger for Korean Apartments” (load balancing, authentication, subsidies).
Topic 2: “Future-proofing with 800V DC Fast Charging – Liquid cooling vs. passive cooling.” - VR Experience:
Don a VR headset to walk through a virtual highway rest area with eight MIDA Storm+ chargers, selecting any unit to see its internal components and hear explanations of power flow. - Giveaways:
Customized MIDA power bank (10,000 mAh) and a technical datasheet USB drive containing all certifications, CAD drawings, and OCPP API documentation.
Business meetings can be scheduled on-site for distributors, investors, and engineering teams. Key contact personnel from MIDA’s international sales and R&D departments will be present.
Conclusion: Charging Ahead Together
As the global EV industry crosses the chasm from early adopters to mass market, the need for reliable, intelligent, and cost-effective charging infrastructure has never been greater. Shanghai MIDA EV POWER CO., LTD is ready to meet that demand with a comprehensive product line that spans from residential AC chargers to ultra-fast DC hubs – all united by a philosophy of safety, interoperability, and grid harmony.
At INTERBATTERY 2025, taking place at COEX Convention & Exhibition Center (513 Yeongdong-daero, Gangnam-gu, Seoul) from March 5 to March 7, 2025, MIDA invites all attendees to visit Booth A1010 for hands-on experiences, technical discussions, and partnership opportunities. Whether you are a property developer seeking to install 100 AC chargers, a fleet operator needing 360 kW DC charging for electric trucks, or a government official shaping subsidy programs, the MIDA team is eager to co-create solutions that will energize Korea’s e-mobility future.
The road to sustainable transportation is long, but every journey begins with a single charge. Meet MIDA at INTERBATTERY – and let’s power the future, together.
For media inquiries or to schedule a private meeting:
Email: international@mida-evpower.com
Web: www.mida-evpower.com
LinkedIn: Shanghai MIDA EV POWER CO., LTD
See you in Seoul – Booth A1010, March 5–7, 2025.
Post time: Mar-07-2025