Exhibition: Electric Vehicle Innovation Summit (EVIS) 2025
Date: April 21–23, 2025
Venue: ADNEC Centre, Abu Dhabi, UAE
Booth Number: 1213
Introduction
From April 21st to 23rd, 2025, the Abu Dhabi National Exhibition Centre (ADNEC) hosted the 4th edition of the Electric Vehicle Innovation Summit (EVIS) 2025 – the Middle East's leading platform for sustainable and autonomous mobility. The event brought together global industry leaders, government entities, technology innovators, and investors to shape the future of electric transportation in the region.
Among the prominent exhibitors at Booth 1213, Shanghai MIDA EV Power Co., Ltd. , a flagship subsidiary of the MIDA Group, demonstrated its technological leadership by showcasing a comprehensive range of DC fast charging solutions, portable chargers, EV connectors, and power modules.
This report provides an in-depth analysis of Shanghai MIDA's participation at EVIS 2025, the company's product portfolio, the strategic importance of the Middle East market for DC charging infrastructure, and the technological differentiators that position MIDA as a key player in the global EV charging industry.
Part One: EVIS 2025 – The Middle East's Premier EV Event
1.1 A Rapidly Growing Platform
The Electric Vehicle Innovation Summit has established itself as the most influential EV-focused event in the Middle East and North Africa region. The 2025 edition marked a significant expansion in both scale and scope, featuring:
Over 200 exhibitors from across the global EV value chain
More than 10,000 attendees, including government officials, fleet operators, utility companies, and investors
Strategic participation from government entities such as Abu Dhabi Mobility, which showcased its "Green Bus Program" and "Charge AD" initiatives aimed at accelerating the emirate's transition to net-zero mobility
1.2 The UAE's Ambitious EV Vision
The UAE has set aggressive targets for EV adoption and charging infrastructure development. The "Green Bus Program" aims to transform Abu Dhabi Island into a fully green public transport zone by 2030, deploying high-efficiency lithium-ion electric buses and hydrogen-powered vehicles. Meanwhile, the "Charge AD" project focuses on developing advanced EV charging infrastructure across roads and public parking spaces, with seamless digital integration and private sector collaboration.
These government-led initiatives have created a fertile ground for EV charging equipment manufacturers, and Shanghai MIDA's presence at EVIS 2025 was strategically timed to capitalize on this growing market opportunity.
1.3 A Competitive Landscape
The EV charging market in the Middle East is becoming increasingly competitive, with both regional and international players showcasing their solutions at EVIS 2025. Notable participants included:
Iskraemeco E-Mobility, which unveiled its next-generation charging ecosystem featuring versatile EV charging stations, CPO management software, and unified payment gateways
Sync Energy, part of the Luceco Group, showcasing smart home chargers and the newly launched EV Wall Charger 2
CITA EV Charger, displaying ultra-fast AC/DC chargers and charge point management software at Stand #901
Against this competitive backdrop, Shanghai MIDA distinguished itself through its comprehensive product portfolio, vertical integration capabilities, and flexibility in OEM/ODM services.
Part Two: Shanghai MIDA EV Power Co., Ltd. – Company Overview
2.1 A Leader in EV Charging Manufacturing
Shanghai MIDA EV Power Co., Ltd. is a wholly-owned subsidiary of the Shanghai MIDA Cable Group Limited, a well-established Chinese manufacturer with deep expertise in power electronics and cable technology. The company's core competency lies in the research, development, and manufacturing of new energy electric vehicle charging equipment.
MIDA operates through a strategic group structure:
Shanghai MIDA EV Power Co., Ltd. – Focuses on EV charging stations and complete charging solutions
Shenzhen MIDA EV Power Co., Ltd. – Specializes in EV connectors and charging cables
This vertical integration is a key competitive advantage, allowing MIDA to control quality across the entire supply chain – from power modules to complete charging stations – while offering competitive pricing and faster innovation cycles.
2.2 Global Market Presence
MIDA has established a strong global footprint, with product markets spanning:
Europe – A mature market with stringent certification requirements
North America – Including compliance with UL and ETL standards
Middle East – A rapidly growing market that was the focus of EVIS 2025 participation
Southeast Asia – An emerging market with increasing EV adoption
South America – A developing market with significant growth potential
2.3 Certifications and Quality Assurance
All MIDA products carry internationally recognized certifications that enable global export, including CE (European Union), TUV (Germany), UL and ETL (North America), FCC (United States), and CB (International). These certifications are particularly important for the Middle East market, which generally follows international standards and requires documented compliance for infrastructure projects.
2.4 OEM and ODM Capabilities
MIDA offers extensive customization services, including logo printing, brand name customization, packaging design, and cable color options. The company emphasizes its factory-direct model, with low minimum order quantities (MOQs) for non-customized products and typical lead times of 60-75 days for custom orders.
As stated on the company's website: "MIDA has very few after-sales cases, so our dealers can completely focus on product sales and channel promotion without worrying about after-sales pressure".
Part Three: Products Showcased at EVIS 2025, Booth 1213
3.1 DC Fast Charging Stations – The Core Portfolio
The centerpiece of Shanghai MIDA's display at Booth 1213 was its comprehensive range of DC fast charging stations, designed to meet the diverse needs of the Middle East market.
a) Floor-Standing DC Fast Chargers (60kW – 480kW)
MIDA's floor-standing DC chargers represent the company's core competency in high-power charging solutions. These units feature:
Power output ranging from 60kW to 480kW, covering both urban fast charging and highway ultra-fast applications
Dual-gun support with dynamic power distribution between two vehicles
7-inch or 15-inch touchscreen displays with user-friendly interfaces
OCPP 1.6J and 2.0 compliance for seamless integration with charge point management systems
Multiple payment options including RFID, mobile app, and credit card integration
IP54-rated weather resistance for outdoor installation
Operating temperature range of -20°C to +50°C, suitable for the Middle East's hot climate
For the Middle East market, the 120kW-240kW models are particularly relevant, as they balance charging speed with grid infrastructure requirements – an important consideration in regions where grid capacity may be limited.
b) Split-Type DC Chargers (360kW – 1440kW)
For applications requiring the highest power output, MIDA showcased its split-type DC fast chargers. These systems separate the power unit from the dispenser, offering several advantages:
Reduced cable lengths and lower installation costs
More efficient space utilization at the charging point
Flexibility to add multiple dispensers from a single power cabinet
Power outputs up to 1440kW for fleet and depot applications
These high-power systems are designed for bus depots, truck charging stations, and large-scale public charging hubs – market segments that are expected to grow significantly as the Middle East electrifies its commercial transport fleets.
c) Wall-Mounted DC Chargers (20kW – 50kW)
For space-constrained applications, MIDA's wall-mounted DC chargers offer a compact form factor with power outputs of 20kW to 50kW. These units are ideal for:
Fleet depot charging where multiple units can be installed in parallel
Dealership service centers requiring fast turnaround for customer vehicles
Corporate parking garages with limited floor space
Urban curbside charging where footprint is a constraint
3.2 Portable DC EV Chargers – Flexibility and Mobility
One of the most popular product categories at Booth 1213 was MIDA's range of portable DC EV chargers. These compact, wheeled units address a critical gap in the Middle East market: the need for flexible charging solutions that can be deployed without expensive civil works.
MIDA's portable DC chargers feature:
Power outputs from 7kW to 50kW, covering both slow and fast charging needs
CCS1, CCS2, CHAdeMO, and GB/T connector options to serve diverse vehicle fleets
Lightweight, wheeled design for easy transport and deployment
Plug-and-play operation requiring minimal setup
Ideal applications including roadside assistance, temporary event charging, emergency services, and rural or remote area charging
According to MIDA's product listings, the company offers 20kW-50kW mobile charging stations with CCS compatibility, as well as 7kW-20kW-30kW movable charger stations supporting both CCS and CHAdeMO standards.
These portable solutions are particularly well-suited to the Middle East market, where long distances between cities and developing charging networks create "charging deserts" that can be cost-effectively addressed with mobile units.
3.3 EV Charging Cables and Connectors
MIDA manufactures a comprehensive range of EV charging cables and connectors, covering all major global standards:
| Connector Type | Standard | Key Applications | Power Rating |
| CCS1 | North America | US-market EVs | Up to 500A |
| CCS2 | Europe, Middle East, Southeast Asia | BMW, Mercedes, VW, Hyundai, Kia | Up to 1000A |
| CHAdeMO | Japan | Nissan Leaf, Mitsubishi, Mazda | Up to 300A |
| GB/T | China | BYD, NIO, Xpoliang | Up to 1000A |
| NACS | Tesla Standard | Tesla models, future North American EVs | Up to 600A |
The CCS2 standard is particularly relevant for the Middle East market, as most European and Asian automakers exporting to the region use this connector type. MIDA's cables are available in lengths from 3.5 meters to 10 meters, with liquid-cooled options for ultra-fast charging applications.
3.4 EV Charging Power Modules
Behind every DC fast charger are the power modules that perform the actual AC-to-DC conversion. MIDA manufactures its own power modules, offering:
Standard air-cooled modules – 20kW to 60kW for general-purpose DC chargers
Liquid-cooled power modules – 40kW to 125kW for ultra-fast chargers requiring continuous high-power operation without thermal derating
Bidirectional power modules – 30kW to 62.5kW for V2G (Vehicle-to-Grid) and V2H (Vehicle-to-Home) applications
V2G charging modules – 20kW to 45kW specifically designed for bidirectional energy flow
This vertical integration – manufacturing both the core power modules and the complete charging stations – allows MIDA to optimize performance, reduce costs, and maintain quality control across the entire product lifecycle.
3.5 Megawatt Charging System (MCS) – Future-Ready Technology
Demonstrating its technological leadership, MIDA also showcased its Megawatt Charging System (MCS) components, designed for heavy-duty electric trucks, buses, and off-highway vehicles. The MCS portfolio includes:
MCS vehicle connectors and inlets supporting 1000A to 3000A
Liquid-cooled MCS charging cables
Megawatt charging connectors rated up to 3.75MW
While megawatt charging is still an emerging segment, the Middle East's investments in electric bus fleets and logistics hubs make this a strategically important product category for future growth.
3.6 AC Charging Solutions
Although the focus of Booth 1213 was on DC fast charging, MIDA also offers a complete range of AC charging solutions, including:
Wall-mounted AC chargers (7kW, 11kW, 22kW) for home and workplace charging
Smart AC chargers with OCPP and 4G connectivity
Portable AC chargers for emergency backup
These AC products complement MIDA's DC portfolio, allowing the company to serve customers across all use cases – from single-family homes to large public charging networks.
Part Four: Technological Differentiators
4.1 Liquid Cooling Technology
One of MIDA's most significant technological advantages is its expertise in liquid cooling technology. While many competitors still rely on forced air cooling for high-power chargers, liquid cooling offers several compelling benefits:
Higher continuous power output – No thermal throttling, even in the Middle East's extreme summer temperatures (50°C+)
Smaller form factor – Eliminates large heatsinks and multiple fans, reducing footprint
Longer component lifespan – Electronic components operate at lower, more stable temperatures
Quieter operation – Important for urban installations where noise pollution is a concern
MIDA's liquid-cooled power modules, ranging from 40kW to 125kW, enable the company to build ultra-fast chargers that can maintain maximum output indefinitely – a critical requirement for fleet charging applications where downtime is costly.
4.2 V2G (Vehicle-to-Grid) Readiness
Several of MIDA's DC chargers are V2G-ready, supporting bidirectional power flow. This allows electric vehicles to not only draw power from the grid but also return it during peak demand periods.
For the Middle East market, V2G has several potential applications:
Peak shaving for commercial fleets, reducing demand charges
Grid stabilization in regions with high renewable energy penetration
Emergency backup power for critical facilities during grid outages
MIDA offers 20kW-45kW V2G charging modules and 30kW-60kW V2G chargers specifically designed for bidirectional applications.
4.3 Modular Design for Maintainability
All MIDA DC chargers feature modular power units that can be swapped out without taking the entire charger offline. For charging station operators, this means:
Reduced downtime when repairs are needed
Lower maintenance costs
The ability to upgrade power output over time by adding more modules
This modular approach is particularly valuable in the Middle East, where long distances between urban centers can make service response times challenging. The ability to perform field repairs with modular components reduces reliance on specialized technicians.
4.4 Smart Software and OCPP Compliance
MIDA's chargers support OCPP 1.6J and OCPP 2.0.1, ensuring compatibility with all major charge point management systems. Communication options include 4G LTE, Ethernet, and Wi-Fi, providing flexibility for different deployment scenarios.
The company also offers EV Communication Controllers (EVCC) and Supply Equipment Communication Controllers (SECC) that support ISO 15118 protocol, enabling plug-and-charge functionality and advanced V2G communications.
Part Five: The Middle East DC Charging Market – Strategic Analysis
5.1 Market Size and Growth Projections
The Middle East electric vehicle charging stations market is poised for significant growth. According to industry research, the market is expected to expand substantially between 2025 and 2031, driven by government initiatives, increasing EV adoption, and the build-out of charging infrastructure.
Key market segments include:
DC fast charging stations (50-149 kW) – Expected to see strong growth for urban fast charging
Ultra-fast DC charging (150-349 kW and above) – Growing rapidly for highway and fleet applications
Portable charging units – An emerging segment with applications in remote areas and events
The UAE, Saudi Arabia, Qatar, and Kuwait are expected to be the largest markets within the region, with significant investments planned in public charging infrastructure.
5.2 Government Initiatives Driving Demand
Abu Dhabi's "Green Bus Program" aims to deploy electric and hydrogen buses across the emirate, with a target of transforming Abu Dhabi Island into a fully green public transport zone by 2030. This initiative alone will require dozens of high-power DC charging stations for bus depots.
Similarly, the "Charge AD" project focuses on developing EV charging infrastructure across roads and public parking spaces, with an emphasis on seamless digital integration and private sector collaboration. These government-led projects create immediate demand for certified, reliable DC charging equipment.
5.3 Climate Considerations
The Middle East's extreme climate presents unique challenges for EV charging equipment. Ambient temperatures regularly exceed 50°C (122°F) during summer months, and dust and sand can affect equipment reliability.
MIDA's products are designed to address these challenges:
Operating temperature range of -20°C to +50°C ensures functionality in all Middle East conditions
IP54 (or higher) weather resistance protects against dust and moisture
Liquid cooling options maintain performance in high-temperature environments
5.4 Competitive Positioning
The Middle East DC charging market is becoming increasingly competitive, but MIDA's comprehensive product portfolio, vertical integration, and flexible OEM/ODM capabilities provide several competitive advantages:
Broad product range – From 7kW portable chargers to 480kW ultra-fast stations and 1440kW split systems
Multiple connector standards – CCS2 (regional standard), CHAdeMO (Japanese vehicles), GB/T (Chinese vehicles), and NACS (Tesla)
Competitive pricing – Factory-direct model with vertical integration
Low MOQ – Attractive for smaller distributors and project developers
Customization capabilities – Branding, packaging, and software modifications available
Part Six: Strategic Significance of EVIS 2025 Participation
6.1 Strengthening Middle East Presence
For Shanghai MIDA, participation at EVIS 2025 represented a strategic move to strengthen its presence in the Middle East market. The company's existing market areas already include the Middle East, but EVIS provided a platform to showcase its full product portfolio and engage directly with regional decision-makers.
6.2 Building Distribution Partnerships
During the three-day event, MIDA's team at Booth 1213 engaged in numerous discussions with potential distributors, installation partners, and project developers from across the region. The company's factory-direct model, low MOQ, and customization capabilities were particularly attractive to smaller distributors looking to enter the EV charging market.
6.3 Alignment with Regional Sustainability Goals
MIDA's participation at EVIS 2025 also aligned with the broader sustainability goals of the UAE and the Middle East region. By providing reliable, cost-effective EV charging solutions, MIDA positions itself as a partner in the region's transition to low-carbon mobility – a message that resonated strongly with government attendees at the event.
Conclusion
EVIS 2025 Abu Dhabi proved to be an outstanding platform for Shanghai MIDA EV Power Co., Ltd. to showcase its comprehensive DC charging portfolio. From Booth 1213 at the ADNEC Centre, the company demonstrated its technological capabilities across:
DC fast charging stations ranging from 20kW to 480kW, with split-type systems up to 1440kW
Portable DC chargers offering flexible deployment from 7kW to 50kW
EV charging cables and connectors covering CCS1, CCS2, CHAdeMO, GB/T, and NACS standards
Power modules (air-cooled and liquid-cooled) – the technological heart of every charger
V2G-ready solutions and Megawatt Charging System components for future applications
The Middle East represents a significant growth opportunity for DC charging infrastructure, driven by government initiatives like Abu Dhabi's "Green Bus Program" and "Charge AD" project, as well as the region's accelerating EV adoption. With its comprehensive product portfolio, international certifications, flexible OEM/ODM capabilities, and competitive factory-direct pricing, Shanghai MIDA is well-positioned to become a key supplier in this dynamic market.
Post time: Apr-23-2025